Market Entry

Market Entry Strategy
Kortina Advisory develops and assists in implementing appropriate market entry strategies for clients, which can start with basic or detailed market research, continuing through the arrangement of a comprehensive series of meetings in Russia to provide a thorough insight of the potential market, to the development of a business plan and a complete market entry strategy.

Market Research
Kortina Advisory’s consultants have successfully completed a number of market research assignments for clients, in a number of sectors of the Russian economy, including

• Electricity market
• Coal market
• Industrial Components
• Construction materials in Russia
• Real estate
  

In addition to its own resources, the company has access to a wide range of market intelligence services. In Russia, compared with other markets, there is often a scarcity of published and freely available information but the teams which Kortina can assemble provide comprehensive and valuable market knowledge for clients.

Company Formation
Advice on company formation, such as setting-up representative offices and subsidiaries, is available from Kortina Advisory for international companies wishing to develop opportunities in the Russian market. The type and structure of an incoming company’s legal presence in Russia will influence all aspects of its activities. It is therefore essential that particular attention be paid to developing the structure that will best suit the planned business activity to be undertaken in Russia, prior to setting up a legal entity. Also, in a highly bureaucratic country like Russia, it is essential to have tax advice throughout the entire decision making process with regard to the corporate structure and the business model.



Kortina Advisory is also able to offer additional commercial support services to companies setting up in Russia which want to hit the ground running, but have yet to build up their local infrastructure. Our clients’ requirements often draw on Kortina Advisory's other expertise and also extend to areas, such as local marketing, accounting and payroll support, arranging seminars and training for local hires, contract bidding, and after-sales support. Additional facilitation may range from site, land and building improvements and acquisition for projects, to protecting intangible assets such as trademarks, patents and licences, and arranging sufficient insurance to cover any unforeseen liabilities or damages.